Growlygracepress's Blog


the use of KPI in craft bookbinding.

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Key performance indicators, in practical terms and for strategic development, are objectives to be targeted that will add the most value to the business.

The objectives that I think would add most value to my bookbinding practice.

Being able to establish a work flow that would allow me to effectively 25 books at once.

Identify a number of customers who would be interested in the repeat purchasing of a specific type or style of book.

Identify key sectors where I can directly target it’s members who I believe would be interested in commissioning a book.

Find a number of shops and galleries who would be interested in stocking my little books.

Apart from the workflow problem which is a cruel and unusual punishment that causes me infinite pain and frustration.

What I want to do with these indicators is to run the numbers as it were on a monthly basis. Identify, contact and follow up on shops and galleries. Same with individuals.

I am not going to do trade shows as I don’t have the money so mostly I am going to have to find retail outlets by walking to them. I know what you are thinking a touch melodramatic but I intent on keeping it real here.

The other thing I am going to do is to directly write to potential customers with a hand written letter in my nicest hand writing and best printed envelope.

Buy a big sheet of stamps.

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