Growlygracepress's Blog


Playing with a new tool.
March 20, 2014, 1:14 pm
Filed under: Uncategorized | Tags: , ,

DSCF5985

Sometimes it is necessary to keep a score of righteous and legitimate anger. It does not mean you are a bad person.
I think I can make a book for that market.

Advertisements


the use of KPI in craft bookbinding.

DSCF5133

Key performance indicators, in practical terms and for strategic development, are objectives to be targeted that will add the most value to the business.

The objectives that I think would add most value to my bookbinding practice.

Being able to establish a work flow that would allow me to effectively 25 books at once.

Identify a number of customers who would be interested in the repeat purchasing of a specific type or style of book.

Identify key sectors where I can directly target it’s members who I believe would be interested in commissioning a book.

Find a number of shops and galleries who would be interested in stocking my little books.

Apart from the workflow problem which is a cruel and unusual punishment that causes me infinite pain and frustration.

What I want to do with these indicators is to run the numbers as it were on a monthly basis. Identify, contact and follow up on shops and galleries. Same with individuals.

I am not going to do trade shows as I don’t have the money so mostly I am going to have to find retail outlets by walking to them. I know what you are thinking a touch melodramatic but I intent on keeping it real here.

The other thing I am going to do is to directly write to potential customers with a hand written letter in my nicest hand writing and best printed envelope.

Buy a big sheet of stamps.



Whats my worth as a maker?
October 8, 2013, 9:47 am
Filed under: Uncategorized | Tags: , , ,

DSCF5656

The answer unsurprisingly is ‘how much are you prepared to spend?” That’s my worth. That’s my intrinsic value.

I should have a little screen brooch (I’ll hack a iPod) on my jumper that will update my ‘value’ my hourly rate.

This is how much this hour unit of my time will cost you.

I have a ‘thing’ on the go at the minute and nothing has been decided and no money has been mentioned. There is a desired outcome in that a book will be made. I’ve already done one meeting and I think I am going to have to go to another two before I even start sewing up the book.

I has reading an article this morning about some dudes favourite ‘makers’ and one of the things that struck me was that his ‘makers’ were actually teams of engineers in industrial manufacturing settings.
There is going to be a great big back office working out to the penny how much that ‘meeting / consultation’ is going to cost.

I knew as soon as I read ‘makers’ it was going down the ‘phoney baloney’ route.

I hate the term ‘maker’ the life has been kicked out of it by people who want something for nothing.

It’s my thinking I am selling and the clock should running on that.

It’s about transcending being ‘useful’ to becoming indispensible and being turn ‘that’ in to money.



Can we get more corporate.
February 7, 2012, 9:35 am
Filed under: Uncategorized | Tags: , ,

All things considered my favourite client is the corporate one preferably with a PA. I like the detachment that the PA brings to the commission. Her boss wants a book, she gets me to make the book, I make the book she gets me a cheque. It’s my favourite transaction every one wins and a nice book gets made.

Consider the humble visitors book. The client (preferably the PA) should think where the book is displayed and what would induce the visitor to write in it. Obviously they want to see who’s written in it, or what they have drawn in it. If you get artists drawing in your visitors books that going to be interesting.

This book was called a “contact book” the idea being that people would leave their details in it and it kinda worked although I think the creative types like to hand out there lovely letter pressed business cards.

Whatever, I know I would like more corporate clients and I going to go and list down ten ways I am going to get them.